Ever since past couple of decades, the criticality of digital marketing for any business organization is well realized and accounted for through the overall success rate. Digital marketing now forms a new version of traditional marketing, wherein companies today promote their brands in the online space through a variety of tools and digital platforms. It wouldn’t be incorrect to say that digital marketing has now become almost indispensable for a professional entity in order to succeed in the competitive industry. While it is a widely practiced phenomenon today to adopt the best of digital marketing practices, it’s vital to know that the service has indeed undergone several transformations in the time passed by, not to mention, has had many updated forms including many additional features.
What digital marketing does is essentially placing a brand in an attractive light that makes it highly sellable and the term largely encompasses marketing activities through varied digital channels like SEO, SMM, email and mobile apps etc.
Software & App Development
The technology industry having seen tremendous progress over the past two decades, software and app development space too has seen ample growth alongside. Today, software and app development companies form the very core of our digital cosmos with increasing prominence and particular relevance in certain critical fields. These include domains such as cyber security, homeland security, law enforcement and critical infrastructure among others.
ABP Holding manages all basic operations for its portfolio companies, which hold a prominent name as leading companies in software and app development market.
Undoubtedly, the virtual space today is much superior and advanced yet it is full of loopholes and vulnerabilities that give way to massive security breach incidences. Hackers have most certainly become highly active, particularly in the past decade or so with unwarranted incidences being reported every now and then. Cyber fraudsters have smartly come up with numerous innovative ways to identify and exploit the prevailing vulnerabilities in even the most high-tech security systems nowadays.
Thanks to such severe cyber-attacks, many professional entities have faced data leakage, misuse of information or manhandling of their corporate systems. All this leads to tremendous financial and goodwill loss for any business and the innocent customers stand at the receiving end of it all.
Network Infrastructure & Security
No matter how good a business is at what it does, no matter how good it markets its brand, in the advanced cyber scenario today, nothing can prevent a business from ending up in ruins if its virtual standing via networks and server isn’t well protected. There have been ample incidences in the past that recount a horrific tale of successful, well-established business giants being held prisoner to the big frauds and hackings done by cyber bullies, which shattered their entire business line into pieces.
It is owing to the rise of such cases that network infrastructure and security solutions have been gaining huge prominence in the industry at present.